Moi, mä oon
a writer who researches.
Over 1 year designing for AI B2B products, 3 years designing content strategy for travel & accommodation products
Recently designing for Page1 under Aaltoes Harbor
Msc. in Human Technology Interaction at Tampere University
Hi, I’m Felicia
I'm a designer who writes,
a writer who researches
This portfolio is best viewed on desktop…
Reach me on
a writer who researches.
1+ years designing for
B2B/AI products
3 years of
content design & strategy
Recently designing for Page1 under Aaltoes Harbor
Msc. in Human-Technology Interaction
@Tampere University
·
[▸ UX Design]
[UX Writing - coming soon!]
[UX Research - coming soon!]
Page1 - B2B Sales Outreach Platform
Reducing friction in a B2B sales outreach workflow, improving feature findability and task completion
UX Research
UI
UX Writing
Product Strategy
Page1 - B2B Sales Outreach Platform
Reducing friction in a B2B sales outreach workflow, improving feature findability and task completion
UX Research
UI
UX Writing
Product Strategy
Dubstech Hackathon - Protothon 2025
Designing a badminton community app around minimal input and complex match rules
Designing a badminton community app around minimal input and complex match rules
UX Research
UI
Interaction Design
·
Projects I've been working on for fun
Goal tracking punch card
Goal tracking punch card
Designed with Figma, built with Figma Make
Color hunting → mosaic artwork app
Color hunting → mosaic app
Built with Claude Design → Claude MCP + Firebase
Built with Claude & Firebase
Hello, it's me…
Hello, it's me…
I was born and raised in
I was born and raised in
6°11′S 106°50′E
I define myself by many ways: a city girl, an adventurer, a learner, a problem solver.
I define myself by many ways: a city girl, an adventurer, a learner, a problem solver.
Before diving into UX, I studied Journalism for my Bachelor's and worked for a couple of years in copywriting and content marketing. Currently, I'm finishing my Master's thesis on gamifiying user research at Tampere University.
Before diving into UX, I studied Journalism for my Bachelor's and worked for a couple of years in copywriting and content marketing. Currently, I'm finishing my Master's thesis on gamifiying user research at Tampere University.
As a designer…
As a designer…
My design approach is naturally influenced by my writing background, treating content and structure as core design decisions.
My design approach is naturally influenced by my writing background, treating content and structure as core design decisions.
My colleagues recognized me for my pragmatic and structured working style, approaching works through a product strategy lens.
My colleagues recognized me for my pragmatic and structured working style, approaching works through a product strategy lens.
My goal as a designer is to create something that makes us more human instead of taking it away.
My goal as a designer is to create something that makes us more human instead of taking it away.
As a person…
As a person…
I love collecting new experiences and trivia knowledge. From hiking mountains, knitting, to learning about the Roman empire. As a colleague, I'll be happy to nerd out with you about your…
I love collecting new experiences and trivia knowledge. From hiking mountains, knitting, to learning about the Roman empire. As a colleague, I'll be happy to nerd out with you about your…
next travel destination
comfort shows/movies
current read
personally curated playlist
Contact
Contact
Rocky Paroky
Web Designer & Founder
Book a Call
Almost There!
work@rockystudio.com
flcmargaretha97@gmail.com
