Hi, I'm

Felicia Margaretha
Felicia Margaretha
Designer spotlightWriter spotlightResearcher spotlight
I’m a designer who writes,
a writer who researches.

Over 1 year designing for B2B/AI products,3 years designing content strategy for travel & accommodation products

>> move your cursor around for fun <<

>> move your cursor around for fun <<

Recently designing for Page1 under Aaltoes Harbor

Msc. in Human Technology Interaction at Tampere University

Hi, I’m Felicia

I'm a designer who writes,

a writer who researches

This portfolio is best viewed on desktop…

Reach me on

Linkedin

Email

Designer spotlightWriter spotlightResearcher spotlight
I’m a designer who writes,
a writer who researches.

1+ years designing for

B2B/AI products

3 years of

content design & strategy

Recently designing for Page1 under Aaltoes Harbor

Msc. in Human-Technology Interaction

@Tampere University

Playground
Playground

·

Projects I've been working on for fun

Goal tracking punch card

Designed with Figma, built with Figma Make

Color hunting → mosaic artwork app (WIP)

Built with Claude Design → Claude MCP + Firebase

Built with Claude & Firebase

In their words01 / 03
01
Felicia has a proactive and positive approach to her work. She consistently completes tasks on time, and the quality of her work is excellent.
Page1
02
Felicia made a real impact in short time. She quickly understood both user needs and business goals, delivering designs that significantly improved overall structure.
Errandu
03
Felicia is a true team player, quick to understand context and has good time management. We especially enjoy how she provides alternatives to each design.
FinUA
Timo Kuhmonen
Co-Founder

Hello, it's me…

Hello, it's me…

I'm born and raised in

I'm born and raised in

6°11′S 106°50′E

I define myself by many ways: a city girl, an adventurer, a learner, a problem solver.

I define myself by many ways: a city girl, an adventurer, a learner, a problem solver.

Before diving into UX, I studied Journalism for my Bachelor's and worked for a couple of years in copywriting and content marketing. Currently, I'm finishing my Master's thesis on gamifiying user research at Tampere University.

Before diving into UX, I studied Journalism for my Bachelor's and worked for a couple of years in copywriting and content marketing. Currently, I'm finishing my Master's thesis on gamifiying user research at Tampere University.

As a designer…

As a designer…

My design approach is naturally influenced by my writing background, treating content and structure as core design decisions.

My design approach is naturally influenced by my writing background, treating content and structure as core design decisions.

My colleagues recognized me for my pragmatic and structured working style, approaching works through a product strategy lens.

My colleagues recognized me for my pragmatic and structured working style, approaching works through a product strategy lens.

My goal as a designer is to create something that makes us more human instead of taking it away.

My goal as a designer is to create something that makes us more human instead of taking it away.

As a person…

As a person…

I love collecting new experiences and trivia knowledge. From hiking mountains, knitting, to learning about the Roman empire. As a deskmate, I'll be happy to nerd out with you about your…

I love collecting new experiences and trivia knowledge. From hiking mountains, knitting, to learning about the Roman empire. As a deskmate, I'll be happy to nerd out with you about your…

next travel destination

comfort shows/movies

current read

personally curated playlist

Contact

Contact

Rocky Paroky

Web Designer & Founder

Book a Call

Almost There!

work@rockystudio.com

Made with Framer, powered by snacks and love.

©2026Felicia Margaretha Karso